Latest In: Kroger

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As the value of gen AI is becoming clearer, so do possible risks, including copyright infringement and drift.

As Gen AI Gains Traction, Potential Risks Become Impossible to Ignore

Businesses across industries have embraced generative AI across their organizations to power efficiency and performance. In fact, 79%…

Features July 8
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Kroger Precision Marketing is bringing its first-party data to the Yahoo DSP.

Kroger Delivers its First-Party Data to the Yahoo DSP

Yahoo Advertising and Kroger Precision Marketing (KPM) — the retail media business of Kroger, powered by 84.51° —…

News May 1
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Retailers Must Adopt a Technology-First Strategy to Survive

We’ve all heard the analogy of the boiling frog: when a frog is put into a pot of…

Executive Viewpoints April 18
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How to Put Your Best Foot Forward in Retail Media

Retailers that have recently launched their own retail media businesses should learn from what the established leaders already…

Executive Viewpoints March 14
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UPDATE: Target Adds Paid Loyalty Program, Plans 300 New Stores Over Next 10 Years

[Update from 3/6/2024] Over the next decade, Target plans to build more than 300 new stores and upgrade…

News March 5
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Tailored to Perfection: Creating a Hyper-Local Shopping Experience with AI

It’s easy to understand, emotionally, why consumers would want to shop from a store that tailors its product…

Executive Viewpoints February 29
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FTC Seeks to Block $24.6 Billion Kroger-Albertsons Merger

The Federal Trade Commission (FTC) has formally challenged the proposed $24.6 billion Kroger acquisition of Albertsons, calling the…

News February 26
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Kroger Plans to Cut Prices Following Completion of Albertsons Merger

Citing its actions following previous corporate mergers, Kroger said it plans to lower prices when its planned merger…

News February 13
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Hy-Vee Integrates Instacart Fulfillment Capabilities for Delivery

Hy-Vee will leverage Instacart’s Fulfillment as a Service (FaaS) to integrate same-day delivery fulfillment capabilities into its owned…

News February 9
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