2 months ago With Travel Still Restricted, Simon is Bringing its Outlets to China via Livestreaming It’s 10 a.m. on a bright fall day in upstate New York and the premium outlet mall Woodbury Common is just waking…
1 year ago 145-year-old Bissell Brand Leverages Livestreaming, 11.11 and KOLs to Clean up in China Bissell is a quintessentially American brand. Launched in 1876 in Michigan, the floor care company is now run by the fourth and…
6 years ago Influencers Accelerate U.S. E-Commerce Sales In China For efficient brand impact in China’s massive retail market, more U.S. retailers are turning to key opinion leaders (KOLs) to influence Chinese…
Omnichannel Orchestration: How to Optimize Inventory Amid Shifting Consumer Behaviors & Industry Disruptions