Latest In: Interactive Advertising Bureau
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[Update as of July 9, 2025] A federal appellate court has struck down the FTC’s Click-to-Cancel rule, which…
News
July 9
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This year for the first time ever, the viewership share of linear television (i.e. traditional broadcast and cable)…
Features
December 8
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A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data…
Features
March 25
Today’s retail environment is defined by constant change. Product catalogs expand and contract with seasonality. New SKUs are introduced at speed. Channels and marketplaces continue to proliferate. At the same time, tax…
August 24
Gary Schwartz Impact Mobile Interactive Advertising Bureau mobile Mobile Buyer's Guide path to purchase Pew Research Center presidential election retail Retail TouchPoints
Editor’s Note: This article is an excerpt from Schwartz’s book titled: Fast Shopper, Slow Store. Many people in…
Executive Viewpoints
January 22