Latest In: Interactive Advertising Bureau
click-to-cancel federal appeals federal trade commission ftc Interactive Advertising Bureau subscription cancellations
[Update as of July 9, 2025] A federal appellate court has struck down the FTC’s Click-to-Cancel rule, which…
News
July 9
ad measurement connected TV CTV ctv advertising Featured Interactive Advertising Bureau linear television mntn Roku streaming tv The Trade Desk
This year for the first time ever, the viewership share of linear television (i.e. traditional broadcast and cable)…
Features
December 8
advertising antitrust apple CCPA consumer privacy data privacy Facebook Featured first-party data gdpr Google idfa Interactive Advertising Bureau marketing data opt-in privacy regulation retail media networks third-party cookies walled gardens
A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data…
Features
March 25
Artificial intelligence is reshaping the entire retail lifecycle—streamlining everything from customer discovery and automated content creation to predictive inventory and frictionless post-purchase support. By unifying front-end experiences with back-end logistics,…
October 19
Gary Schwartz Impact Mobile Interactive Advertising Bureau mobile Mobile Buyer's Guide path to purchase Pew Research Center presidential election retail Retail TouchPoints
Editor’s Note: This article is an excerpt from Schwartz’s book titled: Fast Shopper, Slow Store. Many people in…
Executive Viewpoints
January 22