incontext solutions

Retailers Use Mixed Reality To Fine-Tune Real World Store Layouts

Augmented reality (AR) and virtual reality (VR) are proving their ability to help retailers perfect the physical in-store experience. By creating a…

How VR Is Transforming Retail Market Research

When we hear about virtual reality in the news, it’s usually a story about consumer-facing applications like video gaming or the ability…

InContext Solutions Names David Rich Executive Chairman

VR solutions provider InContext Solutions has appointed analytics expert David Rich as its new Executive Chairman. Rich will play a key role…

Retail Business Students Graduating With Virtual Reality Certification

Virtual reality could soon be a normal consumer experience in retail, and the Sam M. Walton College of Business at the University…

Virtual Reality Product Testing Improves Merchandising For Baby Food Brand

Consumers faced with too many choices can easily become confused — and a confused customer is an unhappy (and unprofitable) customer. But…

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