Ikea Taps Meta’s Tech for New In-Store AR Game in Sweden
Ikea’s marine-focused Blåvingad toy line is the inspiration behind a new interactive AR experience — Lilla Äventyret (The…
News February 24
Latest In: IKEA
IKEA Focuses on Famed Photographer Annie Leibovitz to Record ‘Life at Home’ Around the World
Ingka Group, the largest IKEA franchisee, has named Annie Leibovitz as the 2023 IKEA Artist in Residence, charged…
News February 3
NRF 2023 Spotlights Profitability, Workforce Enhancements and Media Network Opportunities
The NRF Big Show, held in NYC Jan. 15-17, did more than bring together more than 35,000 attendees…
Features January 24
Reuters: IKEA’s Home Deliveries Will be Made by EVs by 2025
IKEA is reportedly aiming to make home deliveries by electric vehicles by 2025, Jesper Brodin, CEO of the…
News October 3
IKEA U.S. Introduces New Loyalty Benefits Through IKEA Family
As part of its initiative to provide greater loyalty rewards, IKEA U.S. has bolstered the IKEA Family program…
News September 15
IKEA U.S. Installs EV Chargers at 25+ Stores, Plans Wider Rollout by 2023
IKEA U.S. is deploying fast electric vehicle (EV) chargers at more than 25 retail locations across the country…
News August 16
3 Immersive Customer Experiences Using Augmented Reality
When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of…
Executive Viewpoints August 1
IKEA to Further Scale Down Retailing and Operations in Russia and Belarus
In response to the ongoing conflict in Ukraine, the Inter IKEA Group and Ingka Group, the holding company…
News June 15
IKEA Unveils ‘Updatables’ in Unique Bid to Extend Furniture Lifecycle
IKEA’s new Updatables furniture concept combines AR, AI and machine learning technologies to have the pieces themselves “suggest”…
News June 10Top Stories
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