IDC

Using AI to Build a More Creative, Strategic Future for Marketers

Retail marketers stand to gain much-needed support and time from AI in a sector fueled by creativity and innovation. We know that…

Digital Distancing: Top 3 Ways Retailers Can Connect With In-Store Shoppers

The pandemic has been a punch in the jaw for many of us in retail. The pace and scope of widespread, global…

Target Tests IoT-Enhanced Connected Living Space

With its consumer electronic tech sales down 1% last year, Target is looking ahead to a future where IoT-related products are part…

Microsoft Power BI Delivers Detailed Data To Retailers

To create effective marketing and personalization strategies that align with customer desires, retailers need to leverage the power of data. According to…

Mobile Showrooming Leads To Increased Price-Matching In 2013

Following is Part 1 of the Retail TouchPoints series focused on Pricing Challenges In An Omnichannel World. Part 2, which offers insights…

Making ‘Socialytics’ An Integral Part Of Retail Operations

Optimizing social media is a top priority for retailers seeking the most effective strategies to connect with tech-savvy shoppers. While blogs are…

The Rise Of Interactive Retail: Mobility And Other Tools Present Opportunity For Customer Loyalty

The continued proliferation of digital applications, smartphones and tablets has encouraged retailers to rethink their in-store engagement strategies. Best-in-class merchants are utilizing…

Apple iOS Continues Growth Based On iPad Sales

The Apple iOS operating system now accounts for approximately 55% of worldwide mobile web traffic, exceeding Google’s Android, according to new data…

Starbucks Adds eGift Feature To iPhone, iPod App To Increase Mobile Loyalty and Purchases

Following the success of the My Starbucks and Starbucks Card Mobile Application, Seattle-based Starbucks has furthered its mobile capabilities by adding a…

Adidas Soccer, Golfsmith Tap SortPrice For Selling Via Facebook Store

More than 1,500 retailers, including Adidas Soccer, Golfsmith and Sharper Image, have chosen to open stores on Facebook using the SortPrice Store…

New IDC Research Shows Customer Centricity Tops Retail Priorities

First the good news: 75% of retailers believe customer-centricity is a “top three success factor” for 2009 and 80% of retailers expect…

5 Key Trends From NRF Which May Separate The “Has Beens,” The “Survivors” & “Thrivers”

Against a backdrop of Gottschalks joining the ranks of retailers to file Chapter 11 and Circuit City in the process of auctioning…

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