Exclusive: Creative Collabs are Fueling Hanna Andersson’s Connection with Loyal, and New, Customers
Over the past 40 years, Hanna Andersson has built its name on quality, durability and straightforward fun. Now,…
Features September 25
Latest In: hanna andersson
Exclusive: Hanna Andersson Looks Beyond the Checklist to Capture the Magic of BTS
For most parents, back-to-school shopping begins with a looong list: school supplies, backpacks, lunchboxes, clothes, shoes. But this…
News July 30
Hanna Andersson’s Secret Digital Sauce: Personal Shoppers and a Relentless Focus on the Customer
The decision to close all its stores in 2020 could have been seen as a rare failure for…
Features November 26
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Goodwill Spearheads Initiative to Boost Textile Reuse and Recycling
Goodwill will work with environmental solutions provider WM to develop pilot programs to collect, sort and grade discarded…
News November 4
How Sustainability Dovetails with Hanna Andersson’s ‘North Star’ of Product Durability
Kara Carter has been in a long-term relationship with Hanna Andersson. Starting as a Merchandising Director in 2014,…
Features June 25
Hanna Andersson Taps FTD Exec for Chief Technology Role
Hanna Andersson has named Mike Frazzini, most recently Technology Chief of Staff at FTD, as its new Chief…
News May 21
Hanna Andersson Gives Fans What They’ve Long Wanted — A Loyalty Program
Premium childrenswear brand Hanna Andersson has launched its first-ever loyalty program, which will reward customers with discounts, perks…
News September 6
Carhartt, Hanna Andersson Highlight Product Durability with New Resale Programs
Two new entrants into the world of resale, Carhartt and Hanna Andersson, serve very different consumer segments, but…
News March 1
Hanna Andersson Taps Former Adidas Exec for CMO Role
Premium childrenswear brand Hanna Andersson has named former Adidas executive Kelly Olmstead as its new Chief Marketing Officer.…
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