HanesBrands

Urban Outfitters Launches Exclusive Hanes ‘Heritage’ Collection

Urban Outfitters is collaborating with Hanes on an exclusive 28-piece collection of innerwear and apparel for men and women, providing a fresh…

Champion Revitalizes Brand IP with New Only-at-Target Collection

Beginning in August 2025, Target will offer its new Champion collection of activewear and sporting goods for kids and adults. The 500+-piece…

Hilco Division Takes Over Operations of Hanes Outlet and Maidenform Stores

Investment and advisory firm Hilco Consumer-Retail (HCR) has acquired the operations for Hanes Outlet and Maidenform stores. Financial details of the deal, which…

Hanes Sells Champion Brand to Authentic for $1.2 Billion

HanesBrands will sell the IP and certain operating assets of its global Champion business to Authentic Brands Group for $1.2 billion, a…

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