7 years ago Multicultural Touch Points: A Lesson In Understanding, Communication And Data Science As retail marketers, we tend to think about touch points in terms of hitting the right audience at the right time. However,…
8 years ago Turbana Taps Geoscape To Educate Store Partners On Multicultural Retail When retailers have multiple stores with different consumer demographics, it’s vital for them to understand which products will sell best depending on…
9 years ago Geoscape Intelligence System Gathers Consumer Data For Multicultural Marketers Today’s retailers must be equipped to effectively market to a variety of cultures based on specific customs. However, as customer preferences shift…
Neiman Marcus Shares Insider Tips on Retiring Monolithic Tech and Embracing Modern, Composable Architecture