Latest In: general mills

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General Mills recent Amazon Live campaign tapped sports commentator and TV personality Erin Andrews and included a series of live shopping events and a coordinating custom landing page.

How Brands are Boosting Sales with Video on Amazon

Livestream shopping has proven a tough nut to crack in the U.S. despite the format’s wild success in…

Features November 11
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Walmart Streamlines Teacher Support via Box Tops App Integration

Walmart has simplified the process for shoppers who want to support their local schools with the new Connected…

News May 6
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How Food Retailers Can Build Their Brands with Healthier Own-Label Ranges

The perception or image of private-label brands has evolved — from being seen as a cheaper or lower-quality…

Executive Viewpoints November 16
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Honest Company Picks Amazon CPG Veteran as its New CEO

The Honest Company, the Jessica Alba-founded baby and home goods brand, has named Carla Vernón as its new…

News December 15
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General Mills Meijer Homegate virtual experience

General Mills, Meijer Cook Up Shoppable Digital Tailgating Experience

General Mills has teamed up with Midwest grocery chain Meijer to create a virtual “homegate” experience for college…

News October 6
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Profitero Raises $20 Million, Names New Executive Team

Enterprise e-Commerce analytics platform Profitero has raised $20 million in a Series B investment round led by Scaleworks, with participation…

News April 22
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Jingit Helps Retailers And Brands Track In-Store Marketing ROI

Retailers face high expectations from brand partners that want clear ROI data about marketing development funds (MDF) and…

News March 25
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