first insight

Family Dollar Seeks to Optimize Customer-Centric Assortments

Family Dollar has partnered with First Insight to refine its merchandise assortment strategy using the solution’s predictive analytics and actionable data. The…

Turning Retail Losses into Profits

How can retailers transform losses into profits? External economic factors, such as fluctuating interest rates, an unpredictable housing market and persistent inflation…

Backcountry Dives Deeper into Consumer Insights via Experience Management Platform

As ecommerce sales continue to surge for recreation products, outdoor gear and clothing retailer Backcountry is elevating its digital game by mining…

Marks & Spencer Leverages 3D Computer-Aided Design to Improve Product Testing

Marks & Spencer has partnered with First Insight and Optitex to improve its ability to bring products to market. The retailer is…

Rue21 Adopts Consumer-Driven Analytics To Shorten Supply Chain, Boost Margins

Rue21 is powering a turnaround effort by incorporating consumer-driven predictive analytics into its design, buying, planning and pricing decisions through a partnership with…

First Insight Introduces ElastiCast Pricing Optimization Platform

First Insight has released ElastiCast, a solution designed to enable retailers to forecast price elasticity of new products to determine optimal prices…

NRF 2018: Retail Personalization Reaches A Crossroads

The National Retail Federation Big Show jammed the Javits Center with people, technology and excitement from January 14 to 16, and Retail…

Desigual Taps Predictive Analytics For Customer-Driven Design Insights

International clothing brand Desigual has partnered with First Insight to leverage consumer-driven predictive analytics for its design decisions. The solution will enable…

Lingerie Retailer Brings Voice Of Customer Into Product Decisions

Etam, a leading French lingerie retailer, is seeking to improve its decision-making around merchandise by bringing in the voix of the customer….

First Insight Launches Expanded Pricing And Marketing Solutions

An upgraded suite of cloud-based analytical tools gives retailers and manufacturers visibility into optimal price points and customer profiles ― before products…

First Insight Maximizes New Product Success With Consumer-Driven Analytics

Merchants are striving to develop optimal product selection, pricing and selling strategies due to today’s highly competitive retail landscape. However, poor planning…

Solution Spotlight: First Insight Brings Consumer Trends to Retail Decision Makers

Concept: First Insight is aimed at connecting retailers and manufacturers to the voice of the consumer to optimize and streamline critical business…

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first insight

Family Dollar Seeks to Optimize Customer-Centric Assortments

Turning Retail Losses into Profits

Backcountry Dives Deeper into Consumer Insights via Experience Management Platform

Marks & Spencer Leverages 3D Computer-Aided Design to Improve Product Testing

Rue21 Adopts Consumer-Driven Analytics To Shorten Supply Chain, Boost Margins

First Insight Introduces ElastiCast Pricing Optimization Platform

NRF 2018: Retail Personalization Reaches A Crossroads

Desigual Taps Predictive Analytics For Customer-Driven Design Insights

Lingerie Retailer Brings Voice Of Customer Into Product Decisions

First Insight Launches Expanded Pricing And Marketing Solutions

First Insight Maximizes New Product Success With Consumer-Driven Analytics

Solution Spotlight: First Insight Brings Consumer Trends to Retail Decision Makers

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing

The Advertiser Action Plan

To Win Consumers’ Esteem, Focus on Authenticity, Good Branding

How AI is Powering Personalized Experiences that Customers Expect

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