Storyselling Marries Content And Commerce To Build Long-Term Loyalty
Many brands are embracing the convergence of content and commerce known as “storyselling” — even though metrics around…
Features January 17
Latest In: Facebook
Listrak To Debut Audience Automation Platform At NRF
Listrak will debut its audience automation platform Listrak Exchange at booth #4254 at the NRF Big Show 2017.…
News January 12
NRF 2017 Preview: A Big-Picture View Of The Big Show
New York City’s Javits Center will bulge with 33,000 attendees and more than 500 exhibitors from Jan. 15-17,…
Features January 12NRF Foundation Honors 25 Leaders Shaping Retail’s Future
The NRF Foundation has announced The List of People Shaping Retail’s Future, featuring 25 individuals from companies such…
News January 5Why Retailers Should Beware The Influencer’s Wrath
By Adam Blair, Executive Editor I don’t want to brag, but I have a friend who is an…
Executive Viewpoints December 27TechStyle Fashion Group Selects Marketing Analytics Solution
TechStyle Fashion Group, parent company to JustFab, FabKids, ShoeDazzle and Fabletics, has made measuring its customer acquisition marketing…
News November 30
7 Secrets To Winning In China’s E-Commerce Market
The trends in the Chinese e-Commerce market represent a huge opportunity for U.S. retailers. U.S. shoppers’ desire for…
Features November 29
Facebook Mobile Ads Generate 72% Higher Returns Than Desktop
Despite producing a lower conversion rate than their desktop counterparts, direct response mobile campaigns on Facebook actually provide…
News November 29
Last Brick Attribution: Linking Every In-Store Sale to a Click
Somewhere around the turn of the 20th century, marketing pioneer John Wanamaker, a Philadelphia-area merchant, observed, “Half the money…
Executive Viewpoints November 22Top Stories
Latest Podcasts
Latest Resources
