Latest In: Etsy

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Kruti Patel Goyal, new President and Chief Growth Officer at Etsy.

Etsy Taps Depop CEO as New President and Chief Growth Officer as Marketplace Faces Critical ‘Inflection Point’

Amid increasing competition, handmade marketplace Etsy has announced a series of executive appointments and departures, aimed at advancing…

News December 5
Etsy Marketplaces product discovery search experience
Etsy has made major advancements to its search and discovery experience to favor high-quality items from the site's most reliable sellers.

Etsy Enhances Search Experience to Prioritize ‘High-Quality’ Sellers

Etsy has made major advancements to its search and discovery experience, aiming to favor high-quality items from sellers…

News August 29
Etsy

Etsy to Beta Test Loyalty Program

In mid-September, Etsy will launch a closed beta test of Etsy Insider, the marketplace’s new buyer loyalty program.…

News July 31
Etsy marketing campaign new seller policies
Etsy homepage now features its new messaging focused on humans.

Etsy Updates Policies, Debuts Ad Campaign in Bid to ‘Keep Commerce Human’

During the pandemic, Etsy’s seller community nearly doubled, according to CEO Josh Silverman. But since that time, this…

News July 10
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What a TikTok Ban Could Mean for U.S. Businesses and Sellers

Years of ongoing concerns about national security and data privacy have led Congress to pass a measure that…

Executive Viewpoints June 4
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Super Bowl LVIII Ads Go Back to Basics: Touting Product Attributes

Apparently there was a football game surrounding yesterday’s commercials and Taylor Swift sightings, but we’re not going to…

Features February 12
Etsy Michaels

Etsy Debuts Personalized, AI-Powered ‘Gift Mode’

For some people (including me!), gift-giving is as anxiety-inducing as speaking in public, but Etsy has a present…

News January 30
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Homepage of the MakerPlace by Michaels

Michaels Takes Aim at Etsy with Launch of Handmade ‘MakerPlace’ Marketplace

After a three-month test period, Michaels has officially launched MakerPlace by Michaels, a new online marketplace centered on…

News November 1
Amazon brand strategy Etsy marketplace expansion Marketplaces media and advertising retail media Retail ThinkTank (2023) Retail ThinkTank: Ecommerce Strategy (2023) Retail ThinkTank: Featured In Ecommerce Strategy (2023)
As the marketplace ecosystem expands, brands have more opportunities to get their products in front of new customers. Here's how you can get started.

3 Keys to Breaking into More Marketplaces 

Marketplaces have become go-to destinations for consumers to browse a vast breadth of products and brands. For many,…

Features August 22
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