editor’s perspective

The Case For An Updated Focus On Customer Lifetime Value

Today’s marketers have lots of tools for measuring individuals’ Customer Lifetime Value (CLV). Companies like Adobe and Salesforce, along with platforms like…

Measuring Marketing Spend In 2018: Why Cross-Channel Attribution Matters Most

With nearly nine in 10 retailers having increased their marketing budgets in 2018, according to RetailMeNot, merchants are strongly motivated to ensure the money is…

Starboard Cruise ‘Fun Shops’ Less About Transactions Than Creating Experiences

For some people shopping, a.k.a. retail therapy, provides as much relaxation as a cruise vacation. Starboard Cruise Services strives to combine the…

Data Is The Bedrock, But It Needs A Purpose: Thoughts From Salesforce Connections

Two weeks ago when I attended Salesforce Connections in Chicago, one major theme captured my attention: it is vital to track, analyze and understand shopper…

Why Your Chatbot Must Speak With Your Brand’s ‘Voice’

When your advertising slogan is “Just the right amount of wrong,” and your commercials feature a combination of kinky S&M imagery with bunnies, puppies…

Is There A ‘Silver Bullet’ To Stop Offensive Products?

Whenever an offensive (or sometimes just plain tasteless) product or ad campaign makes it out into the market, the same question is…

Discover How Managed Services Can Streamline In-Store Technology Deployment

While it may not be as glamorous as launching a new mobile app or introducing virtual reality, having a streamlined process in…

Cashierless Retail: Great In Theory, But Still Shaky In Practice

The Amazon Go convenience store opening in January 2018 shed light on the next new shiny concept in retail — cashierless, checkout-free stores. While Amazon…