Is Promoting ‘Bad Behavior’ Good For Business?
Foot Locker had a little bit of fun when creating its most recent advertising campaign, highlighted by its…
Executive Viewpoints August 23
Latest In: commercial
Pepsi’s Commercial Controversy: Careless Or Crafty?
Pepsi jumped into a Big Gulp-sized controversy last week when it aired a commercial that featured Kendall Jenner…
Executive Viewpoints April 12Do Retailers Take Enough Advantage Of Super Bowl Festivities?
With Super Bowl Sunday now only a few days away, retailers and brands are gearing up for a…
Executive Viewpoints February 3
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