Latest In: brand campaign

Bezos wedding brand campaign Catalyst Brands Featured JCPenney value proposition venice wedding
Estefany Gomez and Leonardo Rendon at their wedding in Venice, Calif. where all wedding elements were provided by JCPenney.

JCPenney Upstages Bezos with $10,000 Wedding in Venice, California

After weeks of anticipation (and complaints from locals), the year’s most-talked-about wedding — between Amazon Founder Jeff Bezos…

News June 30
anniversary brand campaign brand platform circularity fashion rental Rent the Runway
10 real customers will star in Rent the Runway's 15th anniversary campaign.

Rent the Runway Celebrates 15 Years by Inviting Consumers to ‘Embrace Access Over Accumulation’

After several years of rebuilding following a post-pandemic slump, Rent the Runway (RTR) is ready for a new…

News November 15
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Joann wants to be known as "Jo-and"

Following Bankruptcy, Joann Looks to Broaden its Appeal with ‘Jo-And’ Campaign

Known primarily as a sewing and fabric destination, Joann is looking to broaden its appeal by highlighting its…

News June 28
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brand campaign brand transformation J.Jill merchandising strategy
New J.Jill campaign and strategy - One Wardrobe. No Limits.

J.Jill’s New Brand, Merchandising Strategy Promotes ‘Fabric-First’ Wardrobe Versatility

Women’s apparel brand J.Jill has introduced a revamped shopping experience both online and in stores as part of…

News April 30
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Brand ambassador Kelly Clarkson anchors Wayfair's new campaign.

Wayfair Welcomes Consumers to the ‘Wayborhood’ with Refreshed Branding, First Store

[Update as of 4/19/2024] Wayfair has provided more details on its inaugural large-format store. The 150,000-square-foot location will…

News April 19
brand campaign in-store activation Michaels pilot program Respect the Handmade
Michaels has launched a new brand campaign and in-store selling activation to shine a spotlight on its MakerPlace by Michaels online marketplace.

Michaels Puts Makers in the Spotlight for New Ad Campaign, In-Store Selling Pilot

Michaels has launched a new brand campaign and in-store selling activation to shine a spotlight on its MakerPlace…

News March 7
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