Birchbox

Birchbox Lays Off 25% Of Employees, Including Nearly Half Of NYC HQ Staff

Birchbox is laying off 25% of its global employees based in the U.S., the UK and Spain. The job cuts, which include…

Birchbox Campaigns Target Broader Swath Of Potential Beauty Consumers

Birchbox is shifting its focus away from the typical beauty connoisseur in new campaign messages, instead opting to target “everyday” men and…

Birchbox Goes Gender-Neutral: ‘BirchboxMan’ Becomes ‘Birchbox Grooming’

Birchbox is rebranding its BirchboxMan brand name to Birchbox Grooming, according to a company blog post. The beauty products company, known primarily…

Birchbox Pilots In-Store Beauty Experiences In 11 Walgreens Stores

Birchbox is piloting new beauty experiences in select Walgreens stores in the next few months, signaling that the retailer is realizing the…

Birchbox Launches Redesigned E-Commerce Site

Birchbox recently unveiled a revamped e-Commerce site designed to offer a more personalized shopping experience and an easier-to-navigate menu, and to further…

Birchbox Sells Majority Stake After QVC Deal Falls Through

Nine months after reportedly putting itself up for sale, Birchbox appears to have found a buyer for a majority stake in its…

BirchboxMan $10 Subscription Box Seeks To Capture Fast-Converting Male Audience

Birchbox is known primarily for its cosmetics and beauty products targeted toward women, but the subscription box retailer has made strides to…

Birchbox Tops Monthly Rankings Of E-Commerce Site Health

The Online Store Health & Usability (OSHU) Index, designed to rank online retailers with user experience metrics, identified Birchbox as its top…

NRF Big Show Preview: Editors’ Picks For Can’t Miss Sessions

Bigger than ever, the 2017 National Retail Federation (NRF) Annual Big Show will feature more than 300 speakers delivering more than 55…

5 Ways To Maximize Influencer Marketing Impact

While influencer marketing is a relatively new phenomenon, it’s already demonstrating its worth. Birchbox, for example, credits its influencer marketing program for a whopping 258% increase…