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Holiday Marketing Has a Gen Z Problem Munif Jaafar

Holiday Marketing Has a Gen Z Problem

Holiday campaigns start earlier every year. Back-to-school displays now share shelf space with holiday promotions, streaming platforms release…

Executive Viewpoints October 28
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CTV is democratizing TV advertising.

How the Rise of Streaming is Democratizing TV Advertising

As connected TV (CTV) rapidly becomes the dominant method for consuming television, it also has become the fastest-growing ad…

Features February 21
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Albertsons Launches Performance Media Platform To Help CPGs Target Digital Ads

Albertsons Cos., the parent company of supermarket chains Albertsons, Safeway, Jewel-Osco and Shaw’s, is introducing technology designed to…

News January 25
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