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HATCH is Reinventing Maternity Retail — and Now Plans to Bring 3 Legacy Brands Along for the Ride

How Daniel’s Jewelers Designs Stores and Shopper Experiences for Hispanic Consumers

Listen Up: Copper Compression’s Voice Commerce Play is (Almost) All About Brand Recognition

How In-House App Development Gave Home Depot Associates the Right Tool for Their Jobs

Kendra Scott CEO: ‘The Beauty of our Business is we Don’t Have to Reinvent Ourselves to be Successful’

How Fiture Creates ‘Fitness for All’ in Compact N.Y. Store Location

affiliate marketing

Fear of Follower Drop-Off, Creative Burnout and Ever-Changing Platform Requirements Negatively Influence Influencers

“Authenticity” has become much more than a buzzword in retail, where brand loyalty is proving fragile. In fact, authenticity is now critical…

How One UK Publication Captures Shoppers at the Point of Inspiration

British newspaper The Independent has always been a bit of a rebel. Founded in 1986 despite skepticism about whether the UK needed…

For Affiliate Marketers, Brand Safety is Always On — Equal Parts Partnership and Monitoring Best Practices

It’s been satisfying to see affiliate marketing mature over the past two decades, evolving from a somewhat experimental performance option that more…

What Marketers Need To Know About Brand Safety And Affiliate Marketing

Over the last 20 years, affiliate marketing has matured beyond what many marketers would have imagined when it first emerged as a…

Purple Accelerates Exposure Via Affiliate Network Of 150,000 Publishers And Brands

While Purple continues to expand its DTC operation into new channels, it also has sought to build up an often-overlooked marketing strategy…

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Which Brands are Rewriting the Rules of Loyalty Programs?

Recalibrating for the Next Normal

Get Post-Purchase Right or Risk Losing the Next Sale

Omnichannel Orchestration: How to Optimize Inventory Amid Shifting Consumer Behaviors & Industry Disruptions

Personalized Content Motivates Purchases for 59% of Consumers

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