Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller
Toy company Educational Insights launched in 1962, long before the internet existed. Now the company has become the…
Features August 24
Latest In: affiliate marketing
What Brands Should Know About Social Selling Today
With social media use at an all-time high, social commerce or “social selling” is an intriguing proposition for…
Executive Viewpoints December 2
Fear of Follower Drop-Off, Creative Burnout and Ever-Changing Platform Requirements Negatively Influence Influencers
“Authenticity” has become much more than a buzzword in retail, where brand loyalty is proving fragile. In fact,…
Features November 1
How One UK Publication Captures Shoppers at the Point of Inspiration
British newspaper The Independent has always been a bit of a rebel. Founded in 1986 despite skepticism about…
Features October 7
4 Major Trends Driving Success in Influencer Marketing
Influencer marketing is not a new concept, but it’s enjoying newfound reach. According to Collabstr, even after climbing…
Executive Viewpoints May 13
For Affiliate Marketers, Brand Safety is Always On — Equal Parts Partnership and Monitoring Best Practices
It’s been satisfying to see affiliate marketing mature over the past two decades, evolving from a somewhat experimental…
Executive Viewpoints May 7
What Marketers Need To Know About Brand Safety And Affiliate Marketing
Over the last 20 years, affiliate marketing has matured beyond what many marketers would have imagined when it…
Executive Viewpoints May 22
Purple Accelerates Exposure Via Affiliate Network Of 150,000 Publishers And Brands
While Purple continues to expand its DTC operation into new channels, it also has sought to build up…
Features April 20Top Stories
