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Retail’s Biggest Blind Spot: The Anonymous Customer

Retailers are entering a new era of discovery. As AI-powered search reshapes how consumers find products, retailers are…

Executive Viewpoints March 10
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The bottom of the funnel has become a key place for brands to differentiate.

How Macy’s, Jacadi and Amazon Leverage the Bottom of the Funnel to Boost Conversions and AOV

Marketers’ traditional funnel-shaped operating model has been completely upended by the evolving and expanding world of ecommerce. Where…

Features October 24
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To Increase Customer Satisfaction, Start With Your Employees’ Satisfaction

A lot of the conversation about increasing customer satisfaction, in the retail sector or anywhere else, revolves around…

Executive Viewpoints December 11
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