Emerald Media Network

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Leveling the Playing Field: How Smaller Retail Media Networks can Win Big with First-Party Data

Retail media is exploding. U.S. ad spend surpassed $50 billion in 2024 and continues to climb, yet the market’s spoils aren’t evenly…

As Retail Media Networks Grow, Amazon is Changing the Game and Driving Consolidation

As retail media networks (RMNs) continue to expand, marketers are facing an increasingly complex landscape. With more than 200 RMNs now out…

How Smart Design will Shape the Future of Retail Media Networks

As retailers face the imperative of implementing a retail media strategy, the number of Retail Media Networks (RMNs) continue to grow. With…

Retail Media Networks: Unwrapping Benefits for Retailers, Shoppers and Brands this Holiday Season (and Beyond)

The holiday season is undoubtedly one of the most competitive times for retailers and brands vying for shoppers’ attention and share of…

How Programmatic Media Buying is Leveling the Playing Field for Smaller Retail Media Networks

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying…

Retail Media Networks: The Key to Winning CPG Partnerships this Holiday Season

As the holiday season approaches, retailers have a significant opportunity to enhance and showcase their retail media network (RMN) offerings. By highlighting…

How Home Depot Plans to Stand Out in the ‘Sea of Retail Media Networks’

Editor’s Note: As the Retail Innovation Conference & Expo (RICE) nears, we’re highlighting recent coverage of some of the speakers and companies that will be…

Future-Proofing Retail Media Networks through Dynamic Creative Optimization

Retail media networks (RMNs) have taken the digital ad world by storm over the last few years. The ability to monetize your…

The Untapped Potential of Audio in Retail Media Networks

CMOs are working with limited spending power, prompting a critical examination of resource allocation and a quest for cost-effective yet high-impact solutions….

The Power of Creator Marketing for Retail Media Networks

Have you explored the mutual benefits of creator marketing for retail media networks and their vendor brands? Creator marketing can be used…

Five Strategies to Unlock the Potential of Retail Media Networks

Recently, a new innovation has taken the advertising world by storm: retail media networks. These advertising platforms allow third-party brands to market…

Addressing Privacy Challenges in Retail Media Networks

We’re currently seeing a growing trend toward retail media networks, in which retailers create advertising platforms within their apps or websites. These…

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