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STRATACACHE Adds Jeff Griffin As EVP Of Retail Media Networks

Digital place-based media company STRATACACHE has named Jeff Griffin its new EVP of Retail Media Networks. Griffin brings more than 25 years…

Linkable Networks Partners With 24/7 Real Media To Help Retailers Increase Brand Awareness, Build Loyalty

Linkable Networks, a provider of linkable offers technology, and 24/7 Real Media, WPP’s ad technology company, recently announced a partnership that will…

How to Implement a Successful Retail Media Network

Google has yet to officially do away with third-party cookies after announcing their removal from its Chrome browser in early 2020, but…

What’s Driving the Explosion of Retail Media (and How to Get in on the Action)

Every one of the Top 10 retailers in the U.S. now has a retail media network (RMN), which should tell you something…

Retail Media is on Fire — and with Good Reason — But Harnessing it for Ads is Tricky

There are few things in the world more intimate than our shopping carts. From diapers and pet food to frozen food or…

Dollar General Puts Emphasis on Rural Shoppers by Enhancing Retail Media Network

Dollar General is enhancing its retail media network, DGMN, to better serve rural communities through the use of first-party data. DGMN helps…

Beyond the Borders – How Retailers are Shifting Gears to Diversify

Collaboration is the new competition; it was back in 2013 that Harvard Business Review used this sentence to headline an article on…

5 Real-World Ways 5G Will Transform Retail

5G is the talk of the town these days — up there with Web3 and the metaverse. But just like those other…

Quantifying the Retail Media Opportunity

Retail media networks are having a real moment. It seems like everyone is trying to capitalize on this new revenue opportunity and…

Retailers, Are You Ready to Maximize Your Retail Media Revenue?

With heady revenue predictions for retail media north of $100 billion and with equally impressive growth rates, it’s not surprising to see…

Ideoclick and Quartile Harness AI to Help Retailers Automate Ad Optimization

Ideoclick has partnered with Quartile to help brands navigate the retail media networks that are on the rise across the ecommerce advertising…

5 Hot Retail Trends to Explore at the Retail Innovation Conference & Expo

Retail industry professionals know how vital it is for them to stay abreast of the latest consumer and societal trends. When your…