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Is Nike the Catalyst for Change: Why Companies are Switching to DTC
Nike shows clear signs that its business is back on track only months after reporting a 38% decrease in its YoY revenue in the previous quarter. The brand’s digital sales…
Executive Viewpoints February 26Vulnerability — the Most Important Customer Trait Brands Don’t Know They’re Missing
There have been a lot of challenges for retails brands in the past year — from considering the viability of brick-and-mortar stores to navigating crippling supply chain delays. While these…
Executive Viewpoints February 26Study: More Boomers Shopping Internationally, but They Prefer a Localized Online Experience
When it comes to cross-border ecommerce, one size emphatically does not fit all. COVID-19 spurred huge growth in the number of consumers buying online from brands outside their home country.…
Features February 26Walmart Further Expands Marketplace with BigCommerce Partnership
Walmart will enable eligible BigCommerce users to sell products on the Walmart Marketplace. The retailer also has launched an expediated review process through BigCommerce, letting merchants who use the platform…
News February 25Target to Roll Out In-Store Apple Shops, Expand Offerings Online
Target is debuting an enhanced Apple shopping experience online and in 17 stores this month, with additional locations scheduled to roll out by fall 2021. The dedicated in-store shops will…
News February 25Fry’s Shuts Down Operations, Shutters 31 Stores
Fry’s Electronics has abruptly gone out of business, closing its 31 stores and replacing the content on its website with a simple one-page statement. “After nearly 36 years in business…
News February 25Why We Need to Look to the Showroom’s Past to Find Retail’s Post-COVID Future
“There is no such thing as a new idea,” wrote Mark Twain. “We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We…
Executive Viewpoints February 25Ideoclick Expands Advertising Expertise to Instacart, Walmart and Target
Ecommerce optimization platform Ideoclick has added Instacart, Walmart and Target to its portfolio of supported advertising platforms. The move aims to position Ideoclick as a single advertising management solution with…
News February 25Navori Labs Collects Shopper Information for Better-Targeted In-Store Ad Campaigns
Digital signage software provider Navori Labs has launched Aquaji — AI-driven marketing analytics software designed to improve the customer experience in physical environments and enhance digital out-of-home (DOOH) advertising. Aquaji…
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