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At Home to be Taken Private in $2.8 Billion Purchase
At Home has entered into a definitive agreement to sell itself to funds affiliated with Hellman & Friedman (H&F), a global private equity firm, in an all-cash transaction valued at…
News May 7
For Affiliate Marketers, Brand Safety is Always On — Equal Parts Partnership and Monitoring Best Practices
It’s been satisfying to see affiliate marketing mature over the past two decades, evolving from a somewhat experimental performance option that more adventuresome marketers undertook to a reliable channel that…
Executive Viewpoints May 7
Retailers are Entering the Lending Game Thanks to Treasure Trove of Merchant Data
Today’s retailers know it’s imperative to embrace ecommerce, not just through the pandemic, but for future survival. The convenience and contactless peace-of-mind that ecommerce delivers to customers is simply too…
Executive Viewpoints May 7
Madison Reed Rolls Out Digital Swatch Panel Experience to Engage Shoppers and Gather Insights
Hair color company Madison Reed is making its Color Bar stores more engaging for customers with the deployment of a new digital swatch panel experience at four locations: New York,…
Features May 7
Retail Remix Recap: The New Rules of Customer Engagement
Shopper behavior has always been in a state of constant change, but thanks to the COVID-19 pandemic, we’ve seen trends and preferences accelerate like never before. Last month’s Retail Remix episodes focused on evolving consumer demands and the…
Executive Viewpoints May 6
ModCloth Sold Yet Again; Will This Buyer Hold On?
Women’s clothing and accessories retailer ModCloth has been acquired by Nogin, a provider of outsourced ecommerce for major fashion and consumer product companies. Founded in 2002, ModCloth offers exclusive indie- and vintage-inspired…
News May 6
Honest Company Stock Jumps 40% on First Day of Trading Despite Questions About its Prospects
Actress Jessica Alba’s baby and home goods brand The Honest Company made its long-awaited NASDAQ debut on May 5, 2021. The initial public offering of 25.8 million shares were priced…
News May 6
Office Depot Will Split Consumer, B2B Businesses into Two Independent Companies
Office Depot will separate itself into two independent, publicly traded companies, each with its own focused strategy and investment profile. The first, ODP, will operate the 1,100 Office Depot and…
News May 6
How Adore Me is Driving Awareness Around Social Algorithm Bias
2020 could easily be considered a breakout year for social commerce. Consumers reported spending 45% more time on social media in Q4 2020, and orders coming from social-referred channels (including…
Features May 6
