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Marketers Must Adapt to Find More Authentic Ways to Engage With Customers
Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from…
Executive Viewpoints November 30
Gift Card Purchases Up 414% as Americans Shift to ‘Buy Now, Shop Later’ Mindset
Gift cards are shaping up to be a holiday hero this season, as consumers and retailers continue to grapple with supply and shipping issues. The latest data from the Adobe…
News November 29
Does a Wine’s Taste Represent the Next Frontier in Digital Personalization?
As consumers spend more time and money online, brands and retailers are feeling greater pressure to stand out. Advanced merchandising and more granular personalization can help, but executives may wonder…
Features November 29
Using SMS to Rescue an Abandoned Cart
We’re likely all guilty of filling an online shopping cart and not following through to make the purchase — either because we change our mind, become distracted or never intended…
Executive Viewpoints November 29
Top 5 Ways Retail Brands Can Win with Gen Z
As we look at what is filling the diminishing role that religion plays in the lives of Gen Z, we can clearly see this generation gravitate toward products, services and…
Executive Viewpoints November 29
5 Short-Form Video Marketing Best Practices for Online Retailers
Thanks to the rise of TikTok, short-form videos have exploded in popularity over the last few years — leading many marketers to consider if their business should jump on the…
Executive Viewpoints November 26
The Cloud in Retail: Transforming the Use of Video in Stores
One of the most significant trends over the past several years has been the adoption of cloud-based services, spearheaded mainly by an increasing number of IoT and video solutions being…
Executive Viewpoints November 26
Google Takes Window Shopping to the Next Level with Shoppable Street Murals
Google Shopping and American Express have teamed up to celebrate small businesses this holiday season with a new take on the classic window-shopping experience, in the form of shoppable street…
News November 24
Report: Ohio Jury Finds CVS, Walmart and Walgreens Contributed to Opioid Overdoses
A federal jury in Ohio found that CVS Health, Walmart and Walgreens substantially contributed to opioid overdoses and deaths in Lake and Trumbull counties, according to The New York Times.…
News November 24
