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5 Ways Retailers Can Tackle Wavering Customer Loyalty
New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But…
Features August 15
PacSun Taps Virtual Influencer for BTS, Holiday Campaigns
PacSun has teamed up with a new kind of spokesperson for its back-to-school and holiday 2022 marketing campaigns — virtual influencer Miquela. Self-described on her Instagram account as a “19-year-old…
News August 15
WSJ: Best Buy Cuts ‘Small Number’ of Store Jobs After Lowering Sales Forecast
Best Buy has started job cuts in stores across the U.S. as the retailer seeks to lower costs following its updated outlook for FY 2023 released July 27, 2022. (The…
News August 15
Office Depot Expands Delivery Options Through Uber Partnership
Office Depot has made a deal with Uber to deliver business, office and school essentials nationwide through Uber Eats. The service will be available at more than 900 Office Depot…
News August 15
Wish Launches Marketing Blitz to Reintroduce Itself to Consumers
Wish has launched a global marketing campaign following almost a year’s pause on major advertising as new leadership settled in and formulated a turnaround strategy for the bargain shopping app.…
News August 15
Even as Footfall Increases, Store Footprints are Shrinking
Have you heard the news? Brick-and-mortar is back. Following several years of pandemic-driven declines, shoppers are eagerly returning to stores, and that enthusiasm is being echoed in a new upswing…
Features August 15
Implementing a Digital Trust and Safety Strategy
Retailers are always looking for ways to deliver safe, frictionless experiences to engage and satisfy customers. But for every retailer committed to providing a top-notch customer journey, there’s at least…
Executive Viewpoints August 15
How to Pick a 3PL Partner for Your Business
With demand skyrocketing, sales up and restrictions down, it may be time to partner with a third-party logistics provider (3PL) for your ecommerce or retail business. Overall, 3PLs are improving…
Executive Viewpoints August 15
Making Gifting a Year-Round Strategy
Featuring: John Grech, GiftNow Inflation. Shifts in consumer spending. New digital behaviors. There are several trends that could shake up the gifting space, but as we head into the holiday…
Podcasts August 15
