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True Religion is tapping into its loyal community of customers and creators to develop unique product experiences.

How the Y2K Revival is Expanding True Religion’s Shopper Community

True Religion, born in the Y2K era, is benefiting from its current cultural resurgence. Creative Director Zihaad Wells attributes the brand’s heightened relevance among Gen Zers to its strong heritage…

Features April 28

Revolutionizing Retail Marketing: How Apple’s Web Push Notifications on iOS 16.4 will Change the Game for Retailers

Web push notifications are a powerful tool for retailers to engage with their customers and keep them informed about sales, promotions and other important updates. It has gained popularity as…

Executive Viewpoints April 28

Are Deskless Retail Workers in a Tech Drought?

Digitization has overhauled much of the business world, and in departments like finance or marketing you’d find most employees are hooked on apps that serve up-to-date information on the status…

Executive Viewpoints April 28

Target Expands Drive-Up Returns Service to All 2,000 Stores

Target is rolling out its Drive Up Returns service nationwide following a successful pilot test. The retailer expects to upgrade all of its nearly 2,000 locations by the end of…

News April 27
Kroger signage

Kroger to Upgrade In-Store Networking and Centralize Cloud Management

Kroger will improve networking support for in-store experiences, benefiting both shoppers and associates, by deploying the ExtremeCloud IQ cloud management and WiFi 6E access points across its brick-and-mortar fleet. In…

News April 27
Meta will require merchants to enable in-app checkout in order to have Shop on Facebook and Instagram.

Meta Changes Instagram, Facebook Shops to Encourage In-App Transactions

As rival TikTok ramps up its shopping initiatives, Meta is streamlining its own commerce strategy to drive more in-platform shopping on Instagram and Facebook. A shift toward a new dynamic…

News April 27
Yahoo's new partnership with Pear Connect brings shoppable ads to CPG marketers.

Yahoo’s New Partnership will Enable Shoppable Retail Ads

Yahoo Advertising has teamed up with ecommerce marketing platform Pear Commerce to bring shoppable ad products to its demand-side advertising platform (DSP). Pear’s technology connects CPGs with more than 3,000…

News April 27
Roky home page

Instacart and Roku Partner to Provide Data Showing Impact of Ad Spend

Streaming service Roku has partnered with Instacart to bring together viewership data and purchasing insights, allowing marketers to measure whether “streamers” are buying products on Instacart after seeing ads on…

News April 27

Ebay Deepens Luxury Offerings with Certified by Brand Program

Ebay has launched the Certified by Brand program, enabling the marketplace to partner directly with luxury brands and help them scale their presence in the secondary market while offering shoppers…

News April 27
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