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Michaels Marks 50th Anniversary with Creativity-Inspired Brand Refresh
Michaels is marking a half century in operation with an updated brand identity and tagline, “Everything to Create Anything.” The new brand strategy is designed to spotlight the many kinds…
News August 15
Victoria’s Secret Taps Past Angels for Debut of New ‘Icon’ Collection
The latest step in the reinvention of Victoria’s Secret involves bringing back some familiar faces, specifically former “Angels” Gisele Bündchen, Naomi Campbell, Adriana Lima and Candice Swanepoel. The supermodels will grace a campaign…
News August 15
Rise Dispensaries Revamps Store Design with Latest Rebrand
Rise Dispensaries, a cannabis retail chain owned by Green Thumb Industries Inc., has revitalized its brand identify and refreshed retail stores across 14 markets. The new branding, developed in partnership with…
News August 15
Rebranding: How to Create Unique, Timeless Branding
There’s an important distinction between the terms “branding” and “visual identity.” A brand covers the whole ethos, philosophy and purpose of the brand, including things like the brand story, the…
Executive Viewpoints August 15
How Streamlining Digital Checkout Boosted Polywood Conversions Nearly 50%
In 2017, Polywood had a great product sustainability story (its outdoor furniture is made from 100% recycled plastic and comes with a 20-year guarantee) and a solid launching pad for…
Features August 15
Starbucks Expands Reusable Cup Format to 12 California Stores
Seeking to move closer to the goal of cutting its waste footprint in half by 2030, Starbucks has added 12 locations to its 100% reusable operating model. Stores in Napa…
News August 14
Babylist Delivers with First Baby Gear ‘Showroom’ in Beverly Hills
Digital platform Babylist will open its first-ever permanent flagship showroom in Beverly Hills, Calif., on Aug. 18, 2023. The 18,000-square-foot store aims to reimagine the baby registry and shopping experience…
News August 14
Radio Flyer will Land in Chicago with First Branded Storefront
Radio Flyer, the maker of the Original Little Red Wagon and other ride-on vehicles for children, will open its first retail store in Chicago this fall. Despite its 106-year history…
News August 14
Amazon Makes Drastic Cuts to Private Label Business in Advance of Potential FTC Antitrust Probe
Amazon is dropping dozens of its private label brands as it works to shore up profits and prepares for the potential of an antitrust lawsuit from the Federal Trade Commission…
News August 14
