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Sorel Paints Brooklyn Orange with New Pop-up
Footwear brand Sorel has collaborated with MG2 and The Lionesque Group on a Brooklyn-based pop-up to celebrate the 50th anniversary of its. The anniversary celebration coincides with the release of…
News October 13
UPDATE: Party City Emerges from Bankruptcy with Most Stores Intact
Editor’s note: This story was originally published on Sept. 7, 2023. Update from Oct. 13, 2023 — Party City has officially emerged from Chapter 11 bankruptcy protection after eliminating nearly…
News October 13
Pet Supplies Plus Debuts Recycling Stations Chainwide
Pet Supplies Plus and sister retailer Wag N’ Wash have introduced in-store recycling stations for pet food packaging chainwide. Customers can drop off any brand of eligible empty plastic pet…
News October 13
Paper Planes
Paper Planes, the apparel and lifestyle brand founded by Shawn “Jay-Z” Carter and owned by Roc Nation, has opened its first permanent brick-and-mortar store, on Lafayette Street in Soho. The…
News October 13
Hy-Vee Bolsters Retail Media Strategy with Digital Signage, Dynamic Content
Hy-Vee is implementing Samsung Ads to support its retail media strategy. Brand marketing teams will now be able reach customers via Samsung Connected TVs, Direct Out-of-Home (OOH) advertising and now,…
News October 13
Dollar General Brings Back Former CEO to ‘Restore Stability’
Dollar General has asked former CEO Todd Vasos to step back into the leadership role. Vasos is replacing Jeff Owen, a 30-year+ Dollar General veteran who was named CEO when…
News October 13
How Bask Suncare is Leaning into the Newness of Instagram’s Threads
Like many other brands in the direct-to-consumer (DTC) space, Bask was eager to test Threads when it launched in July 2023. The suncare brand is always looking for new and…
Features October 13
8-Second Attention Spans and Short Videos: The Future of Video-First Marketing
The average American adult’s attention span is a staggering 8.25 seconds. In an era of goldfish-esque attention spans, short videos have emerged as a powerful marketing tool. These concise visual stories,…
Executive Viewpoints October 13
Citing Rise of Generative AI, Snap Nixes ARES White-Label AR Offering
Just six months after it launched, Snap Inc. is closing its AR Enterprise Services (ARES) division, with CEO Evan Spiegel citing the company’s poor business performance and the rise of…
News October 12
