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Pet care marketplace Rover has been acquired by Blackstone.

Investment Firm Acquires Rover Pet Care Marketplace

Online pet care marketplace Rover Group has been acquired by private equity funds managed by Blackstone in an all-cash transaction valued at approximately $2.3 billion. Rover was created to provide…

News November 30

True Classic Boosts Post-Purchase Email CTR by 1.87%

True Classic’s use of the ParcelLab post-purchase experience and returns management solution has helped the T-shirt and activewear brand boost its email click-through rate (CTR) and open rate by 1.87%…

Features November 30
PepsiCo's Chief Commercial Officer and Chief Customer Officer reveal how the company's data investments have driven marketing and product innovation.

PepsiCo C-Suite Execs Reveal Strategies for Engaging Time-Starved Shoppers

The PepsiCo portfolio has evolved to include some of the most recognized, even beloved, food and beverage brands in the world. From the cola brand in its name to Lay’s,…

Features November 30

Why Ecommerce Retailers Should Prioritize Link-Building

Link-building is one of the most vital — and underutilized — pieces of the ecommerce puzzle. How vital? According to this study by SEMrush, more than 92% of sites that…

Executive Viewpoints November 30
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Digging into Thanksgiving Weekend Results: Trends & Predictions from Adobe Digital Insights

Featuring: Vivek Pandya, Lead Insights Analyst, Adobe Digital Insights Despite rumblings of a wary consumer, shopping results from Thanksgiving weekend reveal that consumers were eager to shop. For example, data…

Podcasts November 29
New commercial series from Walmart will be fully shoppable.

Walmart Brings a Little ‘RomCommerce’ to its Holiday Marketing

Walmart is tapping into one of Americans’ favorite holiday traditions — watching holiday rom-coms — for a new 23-part, serial ad campaign called Add to Heart that will be fully…

News November 29

Biden Administration Takes Multiple Steps to Strengthen Supply Chains

The White House has created a Council on Supply Chain Resilience that will include multiple Cabinet members and other top U.S. officials working to advance government-wide strategies for improving U.S.…

News November 29
Instacart members will now get free access to the Peacock streaming service.

Instacart Adds Free Peacock Subscription to Membership Bundle

Grocery delivery service Instacart has teamed up with NBCUniversal’s streaming TV service Peacock to offer Peacock Premium to all Instacart+ members in the U.S. at no additional cost. Instacart+ members already receive unlimited…

News November 29

Best Buy Adds DoorDash as On-Demand Delivery Partner

Best Buy has partnered with DoorDash to offer delivery of its consumer electronics products in under one hour, on average. The retailer, which has been shifting its store fleet to…

News November 29
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