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Google, Amazon Amp Up Visual Search Tools to Aid Shoppers
When searching for a specific item, the right combination of keywords to describe what you’re looking for can sometimes escape you. And other times, you may define and describe something…
News October 3JCPenney, LIFT Select 10 Finalists for Beauty Accelerator Program
JCPenney and Rare Beauty Brands have selected 10 finalists for the 2024 LIFT Beauty Accelerator program, which was created to empower female-identifying founders from underrepresented backgrounds. LIFT will support five…
News October 3Amazon Dives Into the Shark Tank to Promote ‘Buy It Now’ Launch
Borrowing a page from Shark Tank, Amazon will premiere its new Buy It Now game show on Prime Video on Oct. 30, 2024. Entrepreneurs will have 90 seconds to pitch…
News October 3How Walmart’s Data Insights are Helping its Suppliers ‘Make the Right Moves in Tough Times’
It’s no secret that the retail dynamic is complicated right now — brands are fighting for every conversion in an increasingly expensive ad environment where consumers are less loyal and…
Features October 3High Prices are Finally Wearing Down Pet Parents
In consumer goods, the pet category can often be impervious to macroeconomic events that cause consumers to tighten their wallets. This sentiment proved true during the pandemic when, despite economic…
Executive Viewpoints October 3Luggage Brand Béis Rolls Out Resale Offering
Seeking to score in the fast-growing resale market, luggage brand Béis has launched Second Béis using the Trove platform. The ecommerce experience from Trove, which acquired the full-service resale platform…
News October 2UPDATE: Judge Partially Dismisses FTC Suit Claiming Amazon Illegally Maintains Monopoly Power
[Update as of Oct. 2, 2024] Amazon has won a partial dismissal of the Federal Trade Commission (FTC)’s lawsuit claiming it maintains illegal monopolies, multiple sources report, although which parts…
News October 2Pinterest Promises New Era of Advertising Performance (without Losing the Positivity)
At its annual advertiser summit this week, Pinterest presented a pin-worthy pitch to marketers — that the platform has grown its audience and improved advertising performance without sacrificing its feel-good…
News October 2New Simon Campaign Touts Malls’ Multi-Generational Appeal
Mall operator Simon has unveiled its Meet Me @themall campaign, blending ’80s and ’90s nostalgia to capture Gen Z’s enthusiasm for in-person shopping and all things retro. The campaign is…
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