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Kroger Focuses on Execution as Shoppers Remain Under Pressure
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AT&T Unveils Surface Technology As Latest Component of Customer Experience Initiative
Microsoft’s Surface technology made its consumer debut this week at five of AT&T’s retail locations in New York, Atlanta, San Antonio and San Francisco. Given the intense focus on customer…
Features April 18
Robot Galaxy Blasts Off With New Retail Concept
New Year’s is over, but on the third floor of the Palisades Center Mall in West Nyack, NY, countdowns are heard through the entire galaxy as the next big idea…
Features April 10
Kroger Teams With Packaged Goods Companies to Test Mobile E-Coupons
With the mobile phone stepping in as a new advertising medium, 25 to 34-year-olds are the demographic for what AdAge is calling the biggest test of wireless coupons to date.
News April 10New Solution Lightens Loyalty Load, Connects Credit, Debit Cards To Merchant Reward Plans
The separate loyalty card may become a relic now that retailers can tie their loyalty programs into customers’ credit and debit cards.
News April 10Wharton’s Fader Studies Impact of Marketing On Shopping Patterns
Retailers might know how much of an item is sold using a store display versus how much is sold without the display, but until now, most retailers didn’t know how…
Features April 9
Kroger Partners With AOL To Tap Paperless Coupons Into Loyalty Program
Kroger is targeting today’s Internet-savvy consumers with a new paperless coupon program from AOL. The second-largest supermarket retailer in the U.S. (behind Wal-Mart, according to Supermarket News) is offering its…
News April 4Dusting Off Old Recession Strategies Shows That Patience Doesn’t Pay
I got a wiseguy email from an old wiseguy colleague of mine last week. He asked: “Are you ready to dust off your 2002 columns yet?”
News March 19Study Shows Circulars Still Most Impactful Ad Medium For Retail
Despite the increased attention to digital marketing, recent research shows that traditional mediums such as inserts and circulars are among the most impactful advertising mediums for retailers.
News March 19Retailers Counting On Conversion Analysis To Drive Store Metrics
With physical expansion slowing, many leading retailers are taking a harder look at the performance metrics of their existing locations. Given the more intense focus on metrics, forward-thinking retailers are…
News March 7
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