Retail TouchPoints
As Retailers Pile On Sales Events, Shoppers Report Discount Fatigue
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Retailers Turning To New Media, New Tactics To Avoid BTS, Holiday Season Discounting Pitfalls
With the positive effects of tax rebates helping to spike sales in May, retailers are now focusing on increasing sales for the the balance of 2008. Most specifically, back to…
News June 12Nielsen Launches Mobile Service To Better Track Shopping Behavior
Retailers may be able to market more efficiently to their mobile customers with a new service from Nielsen. Called Mobile@Plan, the service extends Nielsen’s online audience profiling capability to the…
News June 12Mobile Phones Emerging As Fourth Sales Channel, Cisco Study Shows Retailers Tap Into All Touchpoints
Mobile devices are quickly emerging as a fourth sales channel for retailers, according to a new study from Cisco Systems. The company’s third annual e-commerce study found that the rise…
News June 6Blockbuster Unveils Plan For New In-Store Digital Download Kiosk
As part of a strategic initiative to “restore the rental DVD business,” Blockbuster has signed a pilot test with self-service and assisted technology company NCR Corporation to test digital download…
Features June 5Newly Launched Borders.com Site Builds On Customer Loyalty Program
Borders Group is hoping to bring the store feel into customers’ homes with the new Borders.com website, which has been in development for two years since George Jones joined the…
News June 5New Report Spotlights Strategies To Reach The Web 2.0 Consumer
Socializing with peers and specially targeted events are two ways marketers are reaching the new generation of consumers: Gen Y – the 14- to 24-year-olds who are desensitized to traditional…
News June 5
The dunnhumby Way: Insights Into How Relevance Marketing Shapes Strategy For Tesco, Kroger & Others
Most retailers are familiar with the success Tesco has had with its Clubcard loyalty program. With more than 13 million active card holders and 85% of the chain’s sales captured…
News June 5
Amazon Infiltrates Brick & Mortar With ‘TextBuyIt’ Mobile Shopping
Amazon has moved out of the Internet and into consumers’ mobile phones to grab more retail sales.
News June 4
BazaarVoice CMO Shares Insight On The Impact of Reviews & Ratings
As CMO for BazaarVoice, Sam Decker has been actively involved in generating 12 billion product reviews since the company started in 2005. The connection between these review sites and manufacturers…
News May 29
