Retail TouchPoints
As Retailers Pile On Sales Events, Shoppers Report Discount Fatigue
Top Stories
Latest Posts
Kraft Tallies $100M in Sales Lift By Tapping Into Online Groups
Tapping into consumers’ constant desire for a successful weight loss program, Kraft Foods partnered with South Beach Diet to introduce a new meal and snack product line. To jumpstart the…
News July 3Pricing Issues Go Under the Microscope As Inflation Issues & Competition Converge
Since the first cash register door slip open, the most basic tenet of retailing has always been pricing. Whether the formula was “wholesale plus 40 percent” or promoting seasonal discounts,…
News July 3
Molson Connects Loyalty Loyalty Program to Web Traffic With Newly Launched Site
After a disappointing first attempt at a B2C website with a different vendor, Molson relaunched www.shopmolson.com on the iCongo platform this month. “The original site couldn’t do a lot of…
News June 26
Retailers Realizing Benefits of Loss Prevention Systems to Monitor Traffic, Behavior
The National Retail Federation’s annual Loss Prevention event was held in Orlando this week, and although the content of the event was focused on loss prevention specifically, solution providers were…
News June 26High Touch Required Across Channels as Belt Tightening Hits The Luxury Market
With the retail industry taking a hit due to the economic downturn, the luxury sector is also feeling the effects of belt tightening. And as they struggle to drive demand…
News June 26Retail Case Study: ShopNBC Boosts Average Basket Size with Multivariate Testing
In order to quickly test site changes without disrupting their online store, ShopNBC.com needed a solution to cater to its needs without burdening valuable IT and marketing resources. Operated by…
News June 19Oracle Delivers Comprehensive Suite Of Retail Apps with Release 13
The wait is over. After three years of purposeful acquisitions of best-of-breed retail applications Oracle Retail has introduced Release 13 which Duncan Angove, general manager and SVP says is “an…
News June 19Virgin Protects Customer Experience With Transaction-Level Monitoring
“If the system times out for 20 or 30 seconds that’s an eternity for customers at checkout,” says Robert Fort, CIO and VP of IT at Virgin Entertainment Group. That’s…
News June 19Drawing Up Plans For Retailers To Find a Financial Connection With Social Networks
If I knew exactly how to monetize social networks I wouldn’t be writing this column. I would probably be strumming my vintage Gibson Hummingbird on the deck, and wondering if…
News June 12
