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New Marketing Mix Model Uses Virtual Platform To Predict Shopping Behavior
Marketing mix modeling has proven to be an important practice in driving bottom line performance among leading retail and consumer goods companies. However, the complex technique of using regression-based models…
News June 25
Bronto Connects Web 2.0 Channels With Efficiency of Email At Internet Retailer Conference
Web 2.0 tools continue to weave their way into the marketing toolbox for retailers at this week’s Internet Retailer Conference in Boston, as several innovation solutions debuted providing merchants with…
News June 18
Abercrombie Stresses ROI To Support Brand Strategy Through Recession, Global Expansion
All Abercrombie & Fitch stores carry the same merchandise and sell the products at the same price. Those facts are a given at Abercrombie. Through the toughest sales periods…
News June 18
Aeropostale Grabbing Share of Market & Mind Amid Downturn
The reversal of fortune of youth apparel brands Aeropostale and Abercrombie & Fitch is serving is unfolding as one of the most visible case studies of what is working with…
News June 11
Eileen Fisher Selects Escalate Retail’s Buy Anywhere, Fulfill Anywhere Commerce Solution
Escalate Retail recently announced that EILEEN FISHER, a clothing company with 44 retail stores and accounts at all major department stores, has selected the company’s Buy Anywhere, Fulfill Anywhere Commerce…
News June 11
Dairy Queen Tests RFID-Powered Loyalty Program
Editor’s Note: This article is an excerpt from one of RetailWire’s recent online discussions. Each business morning on RetailWire.com, retail industry execs get plugged in to the latest news and…
News June 11
Corner Office Convo: Oracle Retail’s SVP, Duncan Angove
Each year, Oracle‘s retail team hosts the CrossTalk forum, where leading retail executives gather to discuss challenges and strategies. With the bar raised dramatically in today’s competitive business climate, Retail…
Executive Viewpoints June 5
Motorola Names Global Bay 2008 ISV Partner of the Year
Global Bay Mobile Technologies was recently selected by Motorola’s Enterprise Mobility Solutions division as 2008 North American/Latin American (NALA) Independent Software Vendor (ISV) of the Year. Global Bay was chosen…
News June 5
Ebates Cash-Back Shopping Site Scores Double-Digit Sales Growth for Retailers
Macy’s, Kohl’s, 1800Flowers and Sephora are just a selection of retailers who are investing in cash-back shopping to boost online sales. The average year-over-year growth for retailers who participate in…
News June 4
