Retail TouchPoints
PetSmart’s Takes a Dig at AI Hype in New Ad
Top Stories
Latest Posts
Solution Spotlight: Alert Technologies Smart Button Streamlines Fitting Room Service
Concept: Alert Technologies was approached in 1990 by a large regional retailer with a simple question: “Is there a way our customers can ask for assistance from inside the Fitting…
News October 15
Consumers are Talking… Are You Listening?
“Social Media:” It means different things to different people. Many say it’s “Facebook and Twitter”. Wikipedia says it’s “user generated content”. I define it as “user generated content and interaction”.…
News October 15
Retail Forward: Staged Recovery Will Be Shaped By More Purposeful, Pragmatic Shoppers
The good news is there will be a retail recovery in 2010, according to Retail Forward’s recent Strategic Outlook Conference in New York. The bad news is the recovery will…
News October 9
Omniture Research Spotlights Tactics to Optimize Online Conversions Via Targeting
Retailers continue to struggle to increase engagement and conversion online. New research found that retailers are missing the boat on some of the key strategies to optimize content online. Nearly…
News October 8
Social Media Requires New Metrics To Support Retailer Investment
Twitter, Facebook, blogging and other forms of social media are hot topics, even in a recessionary economy. In fact, The National Retail Federation’s Shop.org and Forrester Research found that among…
News October 8
Mobile Channel Expanding As Macy’s, JC Penney Launch Sales Initiatives
The mobile phone is quickly emerging as a new sales channel, with mainstream department stores JC Penney and Macy’s adopting new mobile initiatives with high expectations. Other consumer brands are…
News October 2Mobile Marketing Strategies Yield Greater ROMI than Traditional Media
For the best-in-class companies that have taken the leap into mobile marketing, 65% are satisfied with their average Return on Marketing Investment (ROMI) compared to 40% satisfaction with ROMI for…
News October 1
The 7-Point Checklist for Building Out A Successful Mobile Marketing Channel
Editor’s Note: The following is the second article in a three-part series on mobile and retail that explores where, how and what to leverage when launching your mobile strategy. View…
News October 1AAFES Adds Task Management App From Reflexis
The Army and Air Force Exchange (AAFES), which operates more than 3,150 retail facilities for U.S. military service members, retirees, and their families in more than 35 countries and all…
News September 24
