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Overstock Enhances Club O

Overstock.com is striving to offer its club members enhanced benefits, including: Earn 5% in Rewards – In lieu of a 5% discount on limited items, members will earn 5% in…

News May 26

Context Optional Announces Social Marketing Solution for Retailers

Social marketing software provider Context Optional recently announced the launch of a new set of tools designed specifically for retailers as part of the company’s Social Marketing Suite, an integrated…

News May 26

5 Proven Tips for Winning Shoppers in New Categories

By Brian Ross, President, Precima A bigger basket. All retailers want it, and almost all of them have become adept at persuading shoppers to buy a particular item — whether…

News May 26

Steve Madden Puts Mobile Marketing to Work at Storefront

Mobile madness has struck the retail industry full force in the last year. The potential to lend yet another channel to the customer offers a supplement to the customer experience,…

News May 26

New Application Taps iPad For In-Store Experience Optimization

  The latest consumer buzz has been centered on Apple’s iPad, which surpassed 1 million units sold just under a month after its release. And while the excitement is still…

Features May 20

New Report Spotlights How Retailers Handle Social Brand Bashing

While the social sphere is highly regarded as prime real estate to strengthen customer interactions and engagement, a new report warns retailers of bad buzz, which can test their abilities…

News May 20

Shopper Insights Solution Drills Down To Uncover Sales, Buy-Rate Trends

As the retail industry continues to work to get to know shoppers on a personal level, DemandTec has introduced a new Software-as-a-Service (SaaS) solution called Shopper Insights. The solution has…

News May 13

5 Strategies to Optimize Assortment Based on Customer Buying Patterns

By Radhika Subramanian, CEO, Emcien Corporation Walmart’s announcement of a SKU rationalization project confirms the importance of this initiative for all retailers. In SKU (Stock Keeping Unit) rationalization, a retailer examines…

News May 13

Solution Spotlight: Endeca Commerce Suite Taps Web 2.0 To Optimize Online Customer Experience

Concept:An Endeca-powered dynamic storefront is designed to present the most relevant and compelling content to customers, based on their specifications, at each step of the online shopping experience.  By incorporating…

News May 13
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