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6 Ways to Boost Conversions Via A/B Testing of Product Videos
By Tal Rubenczyk, CEO, Treepodia It will come as no surprise to you when I say that retailers everywhere are incorporating product videos on their e-commerce sites to boost sales…
Features July 28Murphy’s Test New Location-Based Rewards Program
Murphy’s USA is testing a new rewards program with Whrrl, a location-based service designed to enable consumers to earn points leading to a wide variety of prizes, including a digital…
News July 26Sears and Kmart Enhances Customer Rewards Programs
Sears Holdings recently announces enhancements to the Sears and Kmart loyalty programs. A new consumer survey, commissioned by Sears and Kmart, revealed that a majority (81%) of Americans remain generous…
News July 26Sterling Commerce Expands Mobile App Portfolio with BtoB Integration App
Sterling Commerce recently announced the launch of Sterling InFlight Data Management Mobile, a BtoB integration as-a-Service visibility offering for mobile devices. The application is designed to broaden the company’s mobile application portfolio, which includes Sterling…
News July 22RedPrairie Enhances WFM Solution with Mobility Features
RedPrairie Corporation, recently announced new capabilities for Site Manager™, the enhanced user interface for its Workforce Management solution. The new capabilities, including mobility features, are designed help retail managers to…
News July 22Pay-Per-Click Advertising: 3 Strategies to Up the Urgency & Boost Sales
By Matt Lawson, VP of Marketing, Marin Software Every retailer knows that urgency sells. The “one-day sale” or “20% off this week only” promotions are a mainstay of retail marketing…
News July 22New M-Commerce Guide Suggests Strategies To Leverage Smartphones For Conversion
As the growth of smartphone adoption continues to impact the way consumers find and buy products, a new guide from the Mobile Entertainment Forum (MEF) was released yesterday to offer…
News July 22Disney’s First “Apple Inspired” Store Steps Up Interactive Shopping Experience
By Tom Ryan, Managing Editor, RetailWire Editor’s Note: This article is an excerpt from one of RetailWire’s recent online discussions. Each business morning on RetailWire.com, retail industry execs get plugged…
News July 15Motorcycle Superstore Drives $1M Revenue Spike With Recommendations
Retailers are tasked with the ever-present challenge to give customers what they want, when they want it — and even perhaps offer customers things they didn’t even know they might…
News July 15
