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Mobile Could Be Real-Time Game-Changer For Black Friday Shopping

While Black Friday has traditionally kicked off the holiday shopping season by giving consumers exciting in-store offers, this year, industry experts suggest the real-time access consumers can find via smart…

News November 18

Facebook Deals Partners With Gap, American Eagle To Tap Location-Based Trend

Shortly following the release of Facebook Places, the social networking powerhouse has jumped on the location-based application bandwagon with the announcement of Facebook Deals. Following in the footsteps of Foursquare,…

News November 18

New Research Offers Tactics To Bring Customers Back In-Store

While online spending continues to thrive, a new survey by Leo Burnett shows that all hope isn’t lost for brick and mortar outlets if they focus on excelling in the…

News November 18

Solution Spotlight: LightSpeed Mobile Empowers Store Employees With iPod Touch Technology

Concept:LightSpeed Mobile utilizes mobile retail units to introduce a new development of the personal retail experience while shoppers are in a store. LightSpeed Mobile was developed to give consumers a…

News November 18

4 Ways To Up The Ante With Social Media Spirit For Holiday

By Mélanie Attia, Product Marketing Manager, Campaigner The holiday season seems to sneak up earlier each year. Even before Halloween decorations went up, retailers have had their holiday marketing plans…

News November 18

5 Last-Minute Ways To Optimize Online Holiday Shopping

By Thierry Costa, Vice President of Marketing, SLI Systems Holiday shopping starts earlier and earlier every year — as The New York Times recently reported, Black Friday sales, which traditionally…

News November 15

Target Reveals New Multi-Channel Engagement Strategies At CETW

Target, better known to its loyal followers as “Tar-zhay,” is focused on helping customers “find, learn and buy,” and has taken 2010 to remodel its strategy, stores and messaging. Target’s…

News November 11

Stadium Revives Loyalty Program With Cross-Channel Capabilities

With consumers’ channel choices expanding, retailers are increasingly reliant on the ability to quickly and efficiently segment and target customers to maximize messaging and engagement. Scandinavian sports retailer Stadium, the…

News November 11

Using Facebook & Twitter To Generate Social Buzz for Holiday

By Paula Drum, General Manager of Gettington.com The countdown to Christmas is officially on. For retailers, the holiday season is the equivalent to the playoffs. We’ve been working to get…

News November 11
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