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Grubhub Joins the Commerce Media Club
Food delivery platform Grubhub is expanding its advertising capabilities to create a full-fledged commerce media network in partnership with Koddi. Through the partnership, Grubhub merchants can now access tools like bid…
News October 24
UPDATE: Former Abercrombie CEO Jeffries Arrested on Sex Trafficking Charges
[Update as of 10/24/24] The current leadership of Abercrombie & Fitch has stated that it is “fully cooperating with law enforcement as the legal process continues” in the case of…
News October 24
Beyond, Inc. to Lay Off 20% of Workforce as Company Shifts to an ‘Affinity Marketing Model’
Just days after announcing two major new partnerships with The Container Store and Kirkland’s, both of which include sizeable investments in the home retailers, Beyond, Inc. has announced plans to…
News October 24
Ulta Beauty Adds Post-Purchase Offers to Retail Media Mix
Ulta Beauty is partnering with Rokt to add non-endemic ads to its retail media network (RMN) UB Media. Now, brand and advertising partners — even those not sold by Ulta…
News October 24
Kroger Deploys RFID to Improve Inventory Visibility, Beginning in the Bakery
Kroger will leverage RFID technology from Avery Dennison for item-level digital identification, enabling more frequent and accurate inventory information to help maximize freshness, reduce waste and improve the store associate…
News October 24
PetSmart Names Retail Veteran as New CEO
PetSmart has tapped Ken Hicks as its new President and CEO, effective Oct. 31, 2024. Hicks will take over from interim CEO Alan Schnaid, who will continue as EVP and…
News October 24
TikTok Shop Expands Refurbished Electronics Business to the U.S.
TikTok Shop has expanded the refurbished electronics product category to U.S. consumers after a UK launch in September 2023. TikTok users can click the Shop tab to see refurbished products…
News October 24
How To Make A Website ADA Compliant
In the past five years, ADA lawsuits related to website inaccessibility have risen by over 243%, increasing from around 800 cases in 2017 to more than 4,000 in 2023. This…
Executive Viewpoints October 24
How Macy’s, Jacadi and Amazon Leverage the Bottom of the Funnel to Boost Conversions and AOV
Marketers’ traditional funnel-shaped operating model has been completely upended by the evolving and expanding world of ecommerce. Where customers used to move through an orderly progression of steps before making…
Features October 24
