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In-Store Retail Media: Focus on the Shopper, Not the CPM
The idea of the brick-and-mortar store being called the “next frontier” for retail media sounds funny to the many industry veterans who work at Mars UnitedSM Commerce. Retail veterans like…
Executive Viewpoints November 19
Food Club Brings Culinary Inspiration to Hallmark+ Holiday Streamers
Food Club, a store brand managed by Topco Associates LLC, is partnering with Hallmark+ on a new campaign that puts its recipes for holiday treats and culinary concoctions front and…
News November 18
WH Smith Forecasts 500 Travel Stores Open in North America by 2028
Calling North America its “most exciting growth opportunity where we see excellent prospects for further growth in our airport business,” WH Smith plc predicts that it will operate approximately 500…
News November 18
NRF Applauds Judge’s Decision to Overturn New Overtime Pay Rule
A federal judge for the U.S. District Court for the Eastern District of Texas has struck down the U.S. Department of Labor’s (DOL) April 2024 rule aimed at expanding the…
News November 18
Dollar Tree Shifts C-Suite, Focuses on Family Dollar Strategic Review
Dollar Tree has made three C-suite appointments following the departure earlier this month of Rick Dreiling, who, citing health reasons, stepped down from his roles as Chairman and CEO of…
News November 18
How True Classic Turned VoC Strategy into Post-Purchase Perfection
Breanna Moreno has always been an expert at efficiency. That’s why, when she joined True Classic in 2020 as the brand’s first employee, her mandate was to build and scale…
Features November 18
How a B2B Resale Platform can Solve your Holiday Returns Pile-up
The holiday season is upon us and will mark a huge boost in revenue for most retailers. Though Thanksgiving week is when the bulk of holiday shopping is done (read:…
Executive Viewpoints November 18
What the FTC’s Fake Reviews Ban Means for Your UGC Strategy
Featuring: Zarina Stanford, Chief Marketing Officer, Bazaarvoice User-generated content (UGC) has become central to brands’ marketing and customer experience strategies over the past decade. But as social channels and trends…
Podcasts November 18
‘Alexa, Will These Jeans Make Me Look Fat?’: Levi’s Debuts Conversational Fit Guide
Levi Strauss & Co. has introduced a Levi’s Jeans Fit Guide on Amazon Alexa, part of the apparel company’s move toward becoming a DTC-first brand. The feature, exclusively available in…
News November 15
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