Retail TouchPoints

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Fluid Rolls Out Isaay.com, Provides a “Virtual Closet,” Social Sharing And Interactive Item Viewing

Digital shopping innovator Fluid, Inc., announced the release of Isaay.com, a new e-Commerce web site for women’s fashion that is powered by Fluid Experience, the company’s imaging and interactive merchandising…

News October 13

Keynote To Partner With DeviceAnywhere, Expand Market Into Enterprise Mobile Testing and Quality Assurance

Keynote Systems of San Mateo, Calif., is acquiring DeviceAnywhere, a mobile testing and quality assurance provider. The purchase includes approximately $60 million in cash plus a potential earn-out of up…

News October 13

Measuring Beyond Conversion: The Impact Of Video On Customer Experience

By evaluating web site metrics, retailers have learned that video provides ROI through increased conversion rates. According to Internet Retailer, visitors who view product videos are 144% more likely to…

Executive Viewpoints October 13

Facebook, CVS And P&G Present Keynotes During Shopper Marketing Expo 2011

Carolyn Everson, VP of Global Marketing Solutions for Facebook joins Michael Schmidt, Director of Walmart Beauty & Health for Proctor & Gamble and Dina Howell, Worldwide CEO for Saatchi &…

Features October 13

Macy’s, JCPenney and Sports Authority Lead In Localized Marketing

Retailers can expand cross-channel strategies, drive in-store traffic and boost engagement by including localized elements in their mobile, social and web marketing initiatives.  Noting the growing impact of localization on…

News October 12

Macy’s Launches Digitally Driven Self-Service Initiative To Streamline The In-Store Experience

Focused on providing a more convenient and fun shopping experience, and bringing the online experience into stores, Macy’s, Inc., is providing mobile technology to its store personnel, as part of…

News October 11

Motorola Solutions Introduces First Android, Enterprise-Ready Tablet For Improved Service and Workforce Productivity

As consumer adoption of tablet technology continues to increase, retailers are striving to deliver the same or better experience to consumers in the store. To address this growing trend, Motorola…

News October 10

Shopper Insights Bring Success To Supermarket Retailers

Finland’s largest grocery cooperative depends upon shopper optimization to help plan all aspects of the business, from ordering to merchandising and marketing. With 44% of the total grocery market share…

News October 7

Honoring Steve Jobs: A Tech And Retail Visionary

Retail TouchPoints would like to acknowledge the passing of retail pioneer Steve Jobs. He died Wednesday, Oct. 5, 2011, at the age of 56. During his time with Apple, Jobs…

News October 6
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