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The bottom of the funnel has become a key place for brands to differentiate.

How Macy’s, Jacadi and Amazon Leverage the Bottom of the Funnel to Boost Conversions and AOV

Marketers’ traditional funnel-shaped operating model has been completely upended by the evolving and expanding world of ecommerce. Where customers used to move through an orderly progression of steps before making…

Features October 24

Wayfair Launches Paid Loyalty Program Offering 5% Rewards and Free Shipping

Wayfair has introduced Wayfair Rewards, a loyalty program with a $29 annual subscription price. Benefits include 5% back in rewards across Wayfair and its specialty and luxury brands, AllModern, Birch…

News October 23
A look at the new Amazon app homepage.

Amazon Service Refinements: New ‘Low-Cost’ Store, Prime Fuel Discount, Ending of ‘Today’ Delivery Service

Amazon has made a number of moves to refine its offerings, including adding fuel discounts to the list of Prime membership benefits; developing a low-cost store to compete with discount…

News October 23

Whole Foods Market Daily Shop

Whole Foods Market is partnering with Schweitzer to bring its Daily Shop concept to life. The first location opened in New York City on Sept. 18, 2024, providing customers with…

News October 23

How The Vitamin Shoppe’s POS Upgrade is Leveling Up its Omnichannel Experience

Nearly 75% of consumers say the way they shop in stores has changed significantly over the past three years, according to Retail Systems Research (RSR). While being able to physically…

Features October 23
Consumers and brands are increasingly leaning into third-party commerce

Report: Brands and Consumers Increasingly Embracing Third-Party Commerce

While it started with the COVID ecommerce rush, rising operational costs and ongoing margin constraints are continuing to drive brands and retailers toward online marketplaces, otherwise known as third-party commerce…

News October 23

RFID Technology: Enhancing Retail Efficiency While Protecting Consumer Data

In the world of retail, staying ahead means embracing innovations that transform shopping and commerce into an experience that’s faster, smarter and more satisfying for customers. One technology that helps…

Executive Viewpoints October 23

Costco Partners with Peloton for Seasonal Bike+ Offering

Costco will be the official retail partner for Peloton’s first seasonal offer. Beginning Nov. 1, Costco will sell an exclusive Peloton Bike+ bundle in 300 U.S. stores and online through…

News October 22
Social commerce and resale company Poshmark has rolled out a new fee structure designed to help sellers maximize their earnings.

UPDATE: Poshmark Walks Back Fee Structure Overhaul

[Update as of 10/22/24]: Less than a month after Poshmark unveiled a new fee structure to improve customer transparency and boost seller revenue, the company has decided to revert back…

News October 22
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