Retail TouchPoints
Shein’s Pop-Up Playbook: Latest Toronto Event Attracts Thousands of Shoppers
Top Stories
Latest Posts
J. Hilburn Drives $250,000 In New Sales With Social Referral Program
Referral programs and word-of-mouth campaigns are optimal ways to boost brand awareness and conversion rates via social networking sites. J. Hilburn, a provider of custom tailored menswear, traditionally relied on…
News December 26Are Retailers Meeting Today’s “Empowered Consumers’” Expectations?
Consumers’ expectations of a seamless cross-channel shopping experience are higher today than ever before as increasingly they merge brand touch points into one continuous interaction. These “empowered consumers” are redefining…
News December 22How Business Intelligence Creates Better Business Value For Retail Leaders: Part II
Part II of a three-part series. Part I appeared in the December 8 Newsletter. The top pressure driving executive investment in Business Intelligence (BI) is poor visibility into day-to-day operations,…
Features December 21Getting Ahead Of The Curve With Comprehensive Price Intelligence
Price matching and price adjustment policies are all over the news this holiday season. In addition to the standard programs of this ilk that are habitually available across multiple retailers,…
Executive Viewpoints December 21Analyzing The Digital Consumer For 2012 Mobile Success
As retailers finalize cross-channel marketing plans and investments for 2012, most have considered the benefits of mobile strategies, such as short message service (SMS), apps, mobile-optimized sites and quick response…
News December 21Playd App For iPhone And Android Increases Word Of Mouth; Helps Video Game Retailers Boost Purchase Rates
Concept: Playd is a mobile application that allows users to share their gaming experiences across multiple platforms and earn rewards. Although the app does not include location-based technology, consumers can…
News December 21New Study Tests Top Internet Retailers’ Delivery Times During The Holiday Season
December 16 marked “Free Shipping Day,” but just how fast or slow are eTailers’ shipping services overall? This year STELLAService, an independent company which rates eTailers’ customer service performance, tested…
News December 21Augmented Reality Expands; Lego Delivers Second-Generation Digital Box To All Products To Influence Customer Purchases
More retailers are employing computer-generated, augmented reality in stores to better portray product offerings. Lego, Macy’s and Ray-Ban are among those implementing this tactic into their marketing efforts. Lego added…
News December 21Best Buy Improves In-stocks Up To 4%, Decreases Inventory Levels
Constant replenishment, disparate forecasting systems and cumbersome data volumes challenge even the best retailers to accurately predict customer demand in order to optimize inventory. Retailers also need to maximize inventory…
News December 21
