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Consolidating Big Data To Create One View Of The Customer
Over the past 20 years, new technologies have helped shift how retailers market to their customers. Before the Internet, segmenting audiences and marketing campaigns was a fairly unrefined practice, with…
Executive Viewpoints March 12Scala Introduces Advanced Analytics To Empower Retailers With Big Data
In an effort to better understand business processes and make more efficient store productivity decisions, retailers are utilizing analytics and big data to optimize the value of historical information or…
News March 12VeriFone Agreement With Isis Paves The Way For Broader Mobile Payment Acceptance
VeriFone announced its agreement with Isis — the joint venture between AT&T Mobility, T-Mobile USA and Verizon Wireless — to integrate the Isis Mobile Commerce Application with VeriFone’s current and…
News March 12Web Site Registration Via Social Login Can Increase Conversion Rates And Online Engagement
Janrain, a social web user management platform provider, released findings from its “Consumer Perceptions of Online Registration and Social Login” study, which surveyed a cross-section of 600 consumers nationwide. The…
News March 125 Prominent Global Retail Trends
The “Best Retail Brands 2012” report released February 2012 from Interbrand, a leading branding consultancy, describes a highly competitive, fragmented global market in which every customer interaction becomes crucial to…
Features March 12Columbia Sportswear Partners With PFSweb For Global E-Commerce Expansion
Localizing product assortment, pricing and item availability is key to increasing purchase rates worldwide. It ensures that the most relevant products — based on temperature, cultural preferences/styles, overall demand and…
News March 9Subway To Extend Digital Signage Program Worldwide
In an effort to increase customer engagement and awareness of new products and offerings, SUBWAY has extended its partnership with Real Digital Media. The sandwich chain has implemented Real Digital…
News March 8Study Shows Educating Consumers Drives Online Sales And Enhances Customer Engagement
Online retailers know that to drive traffic to their web sites, they must provide a seamless shopping experience. One of the keys to success for eTailers planning to invest in…
News March 8Walmart, Target, The Home Depot Top Interbrand’s List Of Best Retail Brands For 2012
Walmart, Target and The Home Depot are the three most valuable brands for 2012, according to the “Best Retail Brands 2012” report from Interbrand, a leading branding consultancy. The annual…
Features March 7
