Retail TouchPoints

Chedraui Rolls Out AccessVia Digital Shelf-Edge Signage

Groupo Commercial Chedraui, a retailer with operations in Mexico and the U.S., has selected the AccessVia Digital Signs extension to Web dSignShop for its new digital shelf-edge signs. The tool…

Browns Shoes Launches Multi-Brand Web And Mobile Commerce Sites With Demandware

Browns Shoes, a Montreal-based retailer of fashion footwear, has launched new web and mobile commerce sites for its key banners: Browns, B2 and Browns OUTLET. With the new sites, the…

TouchPoints TV: Blake Brysha, PowerReviews

  Blake Brysha, PowerReviews Brysha talks about the integration of social media and video. PowerReviews supplies the social content engine, pushes the content out to social networks, then measures the…

TouchPoints TV: Justin Foster, Liveclicker

  Justin Foster, Liveclicker Foster described the Liveclicker video commerce platform. He noted that “video right now is still very much in the wild, wild west…there’s definitely a lot of…

TouchPoints TV: Lauren O’Toole, PEX Supply

  Lauren O’Toole, PEX Supply O’Toole shares insights on the benefits of using video in retail. PEX Supply has had a video program in place for more than two years,…

Mobile Promotions Trump Brand Loyalty

According to a survey investigating the behavior of smartphone owners in grocery and drug stores, nearly 75% of consumers would switch brands if offered real-time mobile promotions delivered to their…

Saks Aims To Lower Costs, Improve Employee Productivity With Oracle Solutions

By implementing a complete suite of pre-integrated Oracle solutions and using a full Oracle technology stack that includes Oracle Fusion Middleware and Oracle Database 11g, luxury retailer Saks Incorporated expects…

Gamification Offers Measureable Results For Marketing And Engagement

Many retailers utilize social media and mobile marketing tactics to build two-way communication with consumers, increase loyalty and optimize engagement. However, a recent webinar from Badgeville, titled “How Brands Drive…

Intent to Buy Cartoon #1: Purchase History This is the first in Baynote’s ten-part series of cartoons by award-winning cartoonist Tom Fishburne, titled “Intent to Buy”.