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IBM Unveils Augmented Reality Mobile Shopping App For In-Store Engagement
Shoppers are demanding more personalized offers, communications and item recommendations from retailers today. As a result, they are more willing to share personal information with retailers to ensure these experiences…
News July 20South Moon Under Drives 24% Conversion Rate With Shopping Cart Abandonment Email Campaign
Despite the rise of mobile and social marketing strategies, email has remained a powerful tool for retailers to educate consumers on their brand, recommend items and most importantly, recover lost…
News July 19New Research Spotlights Opportunities For Big Box Retailers
Big box retailers such as Kmart, Target and Walmart strive to provide a “one-stop shop” for today’s time-starved and deal-oriented consumers. With these retailers selling groceries, toiletries, home goods, and…
News July 18Customer Disservice [Infographic]
It is no secret that satisfied customers equal good business. However, a majority of American consumers are dissatisfied with the service they receive, both in-store and online: nearly 80% have…
Executive Viewpoints July 17SoLoMo And The New Frontier Of Customer Loyalty
Following is Part 1 of Retail TouchPoints’ two-part Customer Loyalty Report feature. This report will spotlight the rise of the SoLoMo shopper and how today’s retailers are keeping pace with…
News July 17What’s Holding Back Retailers From Adopting Chip And PIN In The U.S.?
I heard recently that the adoption of chip and PIN technologies for credit and debit cards can cut fraud losses by 60%. In Brazil, for example, almost 100% of cards have been…
Executive Viewpoints July 17MyBuys Launches Long-Term Targeting Solution For Personalized Display Advertising
As retailers strive to provide engaging customer experiences across channels, progressive organizations are capturing and storing actionable insights on their consumers. By tapping into this data, best-in-class retailers are personalizing…
News July 17Four Facts Retailers Need to Know About EMV
EMV is emerging in many countries as a new standard for payment transactions. EMV is defined by EMVCo as, “a global standard for credit and debit payment cards based on…
Executive Viewpoints July 17Merkle Acquires 5th Finger, Expands Mobile Offerings To Clients
Merkle has acquired 5th Finger, a technology-enabled mobile solutions provider, to expand its capabilities in mobile. The partnership adds another layer of expertise to Merkle’s connected customer relationship marketing (CRM)…
News July 17
