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Macy’s Adopts Shopkick Mobile Rewards In All 800 Locations
As mobile and localization become even more vital pieces to the shopper marketing puzzle, retailers are utilizing strategies to reach and communicate with consumers in more relevant ways. Macy’s is…
News August 6Michaels Launches New Loyalty Program To Drive Holiday Buzz
During July, retailers typically begin to strategize their holiday marketing initiatives and overall goals. Michaels, however, already is encouraging holiday cheer and planning with a new digital loyalty campaign, executed…
News August 6Best Buy Canada Adopts Content Management Solutions For Cross-Channel Consistency
As cross-channel browsing and buying behaviors continue to evolve, retailers can keep pace by delivering consistent and engaging experiences across all touch points. Providing up-to-date inventory information and other brand…
News August 3Fraud Prevention, Mobile Strategies Contribute To The ROI For EMV
As the debate continues over whether U.S. retailers are ready to embrace chip-enabled EMV smart cards to reduce payment fraud, industry players are moving ahead with developments designed to ease…
News August 2Starbucks Engages Employees To Reduce Energy Usage With Real-Time Feedback, Friendly Competition
Starbucks announced an energy-saving pilot project in conjunction with Lucid, a provider of real-time information feedback to teach, inspire behavior change, and save energy and water resources in buildings. The…
News August 1Duane Reade’s New Broadway Location Steps Up The In-Store Experience
Retailers are stepping up their brick-and-mortar engagement strategies to boost overall foot traffic and purchase rates. Duane Reade has implemented multiple new merchandising and engagements techniques to create a memorable…
News August 1Big Data’s Role In The Loyalty Equation
This is Part 3 of Retail TouchPoints’ three-part Customer Loyalty Report. This feature spotlights the rise of the SoLoMo shopper and how today’s retailers are keeping pace with educated and…
News July 31Retail TouchPoints Top 10 Articles Of 2012
Retailers want to learn about the latest technology innovations and find out which retailers are implementing strategies around those innovations. When Retail TouchPoints (RTP) published the Top 20 Articles Of…
Features July 31The Mythology Of Mobile Payments [Infographic]
The mobile market is expected to grow from $16 billion in 2010 to $200 billion in 2015. But, many retailers are hesitant to commit to mobile payment technology because of concerns…
Executive Viewpoints July 31
