Retail TouchPoints

Padres Ballpark Store Implements ShopperTrak To Assess Traffic Trends, Increase Conversion Rates

The Padres Majestic Team Store, the ballpark-based store selling San Diego Padres baseball team fan products, announced the implementation of the ShopperTrak Managed Service solution. The goal of the initiative…

Walmart Introduces Reloadable Prepaid Card Service

Walmart is launching an affordable and convenient way for customers to load money onto individually branded prepaid cards such as Account Now, Achieve Card, H&R Block, Momentum, Money Network, MyVanilla,…

City Farmers Takes A Scientific Approach To Pricing And Promotions

Best-in-class retailers are collecting and analyzing data in real time to make more efficient decisions — especially around pricing and promotions. Because price is such a strong competitive differentiator, it…

TouchPoints TV: Bob Cell, MyBuys

  Bob Cell, MyBuys Bob Cell, CEO of MyBuys discusses how retailers can utilize cross-channel personalization to help consumers find the products their looking for, and offer recommendations throughout multiple…

Sneakpeeq Increases Conversions 18% With Gamification

Many retailers value the customer-facing benefits of utilizing game mechanics and game-like thinking in cross-channel marketing and engagement strategies. In fact, the gamification market is worth approximately $100 million and…

TouchPoints TV: Edward Dunigan, WhaleShark Media

  Edward Dunigan, WhaleShark Media Ed Dunigan, VP of Partner Management for WhaleShark Media, talks about how retailers currently are responding to the rise of omni-channel retail and Social, Local,…

TouchPoints TV: Matt Compton, ShopIgniter

  Matt Compton, ShopIgniter While retailers are recognizing the benefits of engaging and communicating with consumers on social networks, many are still struggling to connect Facebook, Twitter and other social…

As more retailers lean on e-Commerce to increase sales, J.C. Penney (JCP) is transforming physical stores by including new customer-facing interaction options for consumers of all ages. In a recent…

Sports Unlimited Increases Average Order Value With Online Video Marketing

A growing number of eTailers are using video marketing to attract and inform shoppers, but  producing videos for hundreds of thousands of products can be overwhelming. Although as many as…