Retail TouchPoints

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Montblanc CEO Shares Pricing And Brand Marketing Insights

As showrooming and online price comparisons induce brands and retailers to lower prices, many products and services essentially have become commodities. Differentiation has emerged as the key element in engaging…

Features October 19

IHL Webinar: Retailers Debate Cause Of Out-Of-Stocks

More consumers are turning to online retailers such as Amazon to browse and buy items. These shifting consumer behaviors can, in part, be attributed to the fact that many brick-and-mortar…

News October 18

RetailNext Reports Big Data Milestone

The collection and application of Big Data is significantly impacting IT spending and retail strategies. Gartner predicts that Big Data will drive $34 billion of IT spending in 2013. On…

News October 17

ePrize Unveils Passbook Functionalities

ePrize, a digital and mobile engagement solutions provider, announced the availability of real-time, location-based Passbook capabilities for brands seeking to leverage the latest iOS6 mobile commerce feature to better connect…

News October 17

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Executive Viewpoints October 17

L’Occitane Increases Conversions 37% With Personalization

As more retailers cite online comparison shopping as an ongoing threat, effective promotions and marketing strategies that combat this challenge are becoming paramount to success. Cutting-edge retailers are differentiating themselves…

News October 17

Zynga And Honda Launch Reward-Based Mobile Advertising Campaign

Honda has rolled out a new mobile advertising campaign with Zynga, a provider of social game services, to drive awareness for the 2013 Honda Accord. Through the “It Starts With…

News October 16

Leveraging Retail Analytics To Make Better Marketing Decisions

This is Part 1 of the Retail TouchPoints Retail Analytics feature, spotlighting how retailers can make better marketing decisions by using retail analytics. The two-part report also highlights current trends…

News October 16

More Options For SEM Marketers On The Way

Over the past couple of years, a growing chorus of marketers has said that search engine marketing has plateaued.  There are no ways to grow such as by new inventory…

Executive Viewpoints October 16
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